Tasktoday is looking for top talent to build our team in the U.S. The ideal candidate will thrive in a creative and often ambiguous environment. S/he has the courage to challenge the status quo and superior judgment to make decisions that impact our business and users on a daily basis. S/he is passionate and self-motivated to continuously exceed expectations; meeting expectations is not an acceptable option.

The Marketing Director is a strong strategist and not merely an executioner. The role encompasses everything from public relations to online and offline marketing events to data and analytics. The successful individual is a high level strategic thinker with experience in brand marketing as well as product feature marketing. Creative marketing experience is mandatory.

Responsibilities

• Develop and execute all aspects of the Marketing Plan, including, but not limited to target market identification, analysis, budgeting, category and competitive analysis with a focus on new user acquisition.
• Manage agencies.
• Create and develop marketing collateral.
• Write press releases and coordinate with appropriate channels.
• Execute multiple online marketing channels as well as offline marketing channels.
• Design and launch an effective go-to-market strategy for our mobile product.
• Ensure consistent messaging across campaigns.
• Develop marketing to create our brand and continuously improve brand recognition.
• Manage brand assets and maintain brand quality standards.
• Create differentiated product messaging and positioning.
• Manage marketing strategy development including concept research, brand positioning and messaging research
• Work with cross-functional teams to ensure all aspects of marketing communications are on brand, focused on the user, and employ best practices. Plan and deliver successful mobile marketing campaigns.
• Own reporting performance metrics on a daily/weekly basis.
• Constantly push the boundaries on brand and digital marketing efforts and what can be done to drive leading edge efforts.